A new monthly 6 part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.

5th episode "Your KPI Measurement"- Originally broadcast live into LinkedIn Friday 29th July 2022

‍There are some scary statistics out there that state that as much as up to 70% of leads are not followed up after the show – is this true and why is this the case?

✔️What are the key stages of the follow up process?
✔️When should you plan the follow up process?
✔️Is there anything that you can be doing to bridge the gap between the end of the exhibition and the follow up process?
✔️You can seemingly have a great conversation on the booth, and after the event, the prospect disappears off the face of the earth (especially at international exhibitions)  – why does this happen?
✔️A lot of companies score their leads i.e., warm to cold or 1 to 10 – why does this matter in the follow up process?
✔️Which department should hold accountability -  and why is this important?
✔️How do you track your progress on the leads?

‍Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.