Dive into an insightful conversation with Hugh Jones, CEO of RX, as he unveils his journey through the dynamic world of trade shows and exhibitions. From his unexpected start managing gas stations to leading one of the largest B2B event organisers globally, this episode highlights Hugh’s leadership in transforming RX, and his unique perspective on the challenges and innovations shaping the industry.
What You’ll Discover in This Episode:
- Unconventional Career Pathways: Learn how Hugh Jones's early experiences managing gas stations provided him with unique management insights that propelled his rise in the trade show industry.
- Navigating Through Crisis: Discover the strategies Hugh employed to steer RX through the challenges of the global pandemic, highlighting resilience and adaptability in crisis management.
- Innovation in Trade Shows: Explore how RX is integrating cutting-edge technology like AI to transform traditional trade show experiences, making them more engaging and efficient.
- Focus on Sustainability and Inclusivity: Gain insight into RX’s initiatives aimed at promoting sustainability and inclusivity at trade shows, ensuring they are accessible and enjoyable for all attendees.
- Revolutionizing Sales and Marketing Strategies: Understand how RX is shifting from traditional sales tactics to value-based pricing and consultative selling to better meet the needs of exhibitors and visitors.
- Leadership Insights from a Top Executive: Hear directly from Hugh about the qualities that define effective leadership in today’s fast-paced business environment, including transparency, humour, and a willingness to embrace failure as a path to success.
