On June 8-9 2021, kicking off at 4pm UK time (11am ET-US;10am – Mexico; 11pm – Shanghai; 8pm – Dubai) Douglas Emslie, CEO, Tarsus Group, undertook a 24-hour running challenge – the Event Industry Backyard Ultra – to support the Meetings Industry Fund, Indian Red Cross Society and EventWell. More than $40,000 has been raised.